· @Nicole Mitchell
Walk into a spa that smells incredible and you remember it. Walk into one that smells like nothing and you forget you were there.
Fragrance is one of the fastest ways to make a space feel intentional. And more business owners are catching on. They're adding candles, diffusers, and room sprays that carry their name, their scent, and their story.
That's what private label fragrance is. And it's simpler than you think.
Your Scent, Your Label, Our Hands
Private label means we make the product and you put your name on it. You're not buying candles off a shelf and slapping a sticker on them. You're working with us to create a custom scent that belongs to your brand.
We hand-pour every candle and mix every fragrance in-house in Texas using clean-burning soy wax and phthalate-free fragrance oils. Your customers get a high-quality product. You get something no one else is selling.
Who Private Label Fragrance Is For
If you run a business where people walk through the door, sit down, or spend time in a space you designed, custom fragrance can work for you.
Here are some of the businesses we work with:
- Spas and estheticians who want a signature candle for their treatment rooms or retail shelf
- Salons and barbershops looking for a branded product their clients can take home
- Boutiques and gift shops that want to offer something exclusive
- Event planners and wedding coordinators who need custom favors or welcome gifts
- Real estate agents who want a memorable closing gift with their branding
- Corporate teams looking for branded gifts for clients or employees
- Artists, performers, and creators building a lifestyle brand around their name
If you've ever thought "I wish I could sell my own candle," this is exactly how you do it.
How the Process Works
We keep this simple. From first conversation to finished product, here's what to expect.
Step 1: Tell us about your brand. What's the vibe? What do you want people to feel when they light your candle or spray your room spray? We'll talk about your space, your customers, and the mood you're going for.
Step 2: Scent development. We create a custom fragrance just for you. You'll get samples to smell and test. If it's not right, we adjust. You get two rounds of samples included in the development fee.
Step 3: Choose your vessel and label. Pick from our jar options, including a premium matte black jar with a gold-accent label at no extra cost. We can design your label in-house, or you can send us your own artwork.
Step 4: We pour and ship. Once you approve the scent and label, production takes 3 to 4 weeks. We hand-pour every candle to order. Your custom scent stays exclusive to you, and we keep the formula on file for easy reorders.
That's it. No massive factory minimums. No long contracts. Just a great product with your name on it.
What Makes Mitchell Lifestyle Different
We're not a faceless factory. We're a small, hands-on team that cares about what goes into every product.
- Clean ingredients. Every fragrance oil we use is phthalate-free. Our candles are made with soy wax blends that burn clean and throw scent beautifully.
- Small minimums. Our private label minimum is just 6 candles. You don't need to order hundreds to get started.
- Made in Texas. Every product is hand-poured and assembled right here. Nothing is outsourced.
- Your scent is yours. The custom fragrance we develop together is exclusive to your brand. We won't sell it to anyone else.
- Premium presentation available. We offer a matte black jar with a gold-accent label at no extra cost, plus premium gift boxes if you want an upscale unboxing experience.
- We're insured. We carry product liability insurance, so you can retail with confidence.
Ready to Create Your Own Line?
Whether you have a clear vision or just the beginning of an idea, we'd love to hear about it. Tell us about your brand, your space, and what you're looking for. We'll handle the rest.
Contact us to get started →
Already know what you want? Ask us about our wholesale options for existing Mitchell Lifestyle Collective products, too.